Words > Design

Make Your Site Stand Out with the Right Words, in the Right Order

Highlight Your Unique Value

Attract the Right Attention

Drive Growth through Clarity

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Feeling stuck when it comes to talking about your business?

Murky messaging that doesn’t address customer pain points (and your solution) can result in:

  • Slow business growth

  • Missed opportunities

  • Loss of competitive edge

  • Difficulty attracting customers

  • Diminished inspiration & motivation

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  Your Business Comes Alive with Clear Messaging

Attract Your Ideal Customers

A beautiful website is ineffective without clear, persuasive copy. With well-crafted messaging, you’ll attract customers who are likely to buy and become loyal brand advocates.

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Communicate with Confidence

When your message is clear and compelling, you'll have the confidence to boldly communicate your unique value and stand out from the competition.

Boost Your Bottom Line

Effective copy isn’t just about grabbing attention; it’s about driving engagement and increasing sales. By articulating your value effectively, you’ll enhance conversions and cultivate a thriving business built on strong, loyal relationships.

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What Makes Mast & Brook Different?

Authentic (Your Voice, Amplified)

We listen intently to craft messaging using your words and values, ensuring it resonates with your audience and helps you stand out from the competition.

Customer-Centric (Your Customer Is the Hero)

Every messaging decision is made with your customers’ needs and pain points top of mind, because focusing on your customers helps you win in the marketplace.

We đź–¤ Sales Teams & Customer Service

Sales teams and customer service professionals are a goldmine of information! We value these insights and if possible use them to create targeted, impactful messaging.

  • "Heather has a way of starting with complex subject matter and turning it into something meaningful for each target audience. She can write about topics ranging from extremely technical to more heartfelt and emotional depending on your business objectives."

    Lori Mazeika, Director of Community Affairs, Northwestern Medicine Palos Hospital

  • "I could always count on Heather to write compelling content that helped to communicate our vision. She can quickly understand the essence of what someone wants to say, and she can create visually stunning ways to get the message across. I thoroughly appreciated the opportunity to work with her."

    Matthew Rogers, Lead Minister, First Christian Church, Warsaw, IN

  • "I have hired Heather for multiple content and copywriting projects and she is an absolute pleasure to work with. Heather is creative, a great story teller, and has an excellent work ethic. She has a talent for synthesizing a large amount of information into concise communication that tells an easy-to-read read story. I'd recommend using Heather for a brand communication or copywriting project every day and twice on Sunday!"

    Julie Ticsay, Principle, Ticsay Group

  • I absolutely love my new website! Heather really understood my target market and created a site that perfectly represents my business and showcases my work. She was able to translate my ideas into words and images that clearly portray my brand.

    Kim Gallagher, KimG Hair Artistry

 Three Steps to Messaging Success:

1

Discovery

We send you 11 key questions (to be answered either in person, by Zoom or via email) to help us understand your business, your audience, and your goals. These insights lay the foundation for your unique messaging.

2

Creation

Using your responses and any existing marketing materials, we craft clear, compelling website copy tailored to resonate with your ideal customers. This messaging can also be integrated into your pitch decks, sales sheets, and emails, ensuring consistent communication across all platforms.

3

Implementation

We offer flexible options for implementing your messaging: choose between a 'done for you' approach, where our team handles everything, or 'done with you,' where we work alongside your team. Follow-up and check-in meetings can be scheduled as often as needed to ensure everything aligns with your objectives.

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Stop guessing. Start connecting.

Do you wonder if customers truly understand the value you offer? Are you using too many words on your website, or too few? You’re not alone. It can be frustrating to invest your heart and soul into your business only to struggle with effectively communicating what makes you different and why people should work with you.

But it doesn’t have to be this way.

Imagine having a message that is so clear and compelling that it effortlessly attracts your ideal customers and positions your business as the obvious choice. With the right messaging strategy, you can eliminate the guesswork and confidently convey your value, driving predictable results and unlocking your business’s full potential.

Don’t let uncertainty hold you back! Take action today and transform your website copy into a powerful sales tool. Let’s work together to craft a narrative that will elevate your business!

Let’s Chat About Your Project